Dating App

The Online dating industry is currently booming BUT it’s a fairly crowded market place so we had to make sure we delivered an App that set itself apart with amazing new features the main ones being ‘NO SCREEN SHOTS’ and ‘AUTO DELETE’ messages.

Challenges:

When we were considering the new features to add we had to think about what people really want when they are trying to find love in their life. Obviously discretion is a major factor so we considered what would really make people have confidence and feel safe in adding profile that could be seen by millions of other singles.

Combining all the new features with an easy to use interface was key whilst at the same time keeping the app intuitive so it felt familiar and second nature to use. One of the biggest reasons for other dating app success stories is customer retention so making the app fun and mildly addictive was also part of the strategy.

Solution:

Simplicity is always key these days, however, the challenge was to incorporate the new features and make sure the user journeys were still intuitive. So the user flow was crucial and we spent a lot of time thinking about how we could maximise the UI.

The other vital part to get right was introducing the new features like the ‘no screen shots’ and ‘auto delete messages’ as they weer employing new technology that need to be carefully considered so that the app speed was not compromised.

With Apple new making it mandatory that it’s mandatory to add their login details we had to also make the registration logic easy to navigate.

App Store  Google Play